At the core of effective workplaces are its people. Because each employee is distinct in terms of behavior and personality, they have different needs at work. You might be highly extroverted, while your colleague is an introvert. There are amazing and surprising things that you can learn from personalities and behavioral styles that are different from your own. Did you know that introverts can be highly effective leaders in their own right?
In this talk, we will discuss the fact that almost half of CEOs and executives are introverted (i.e. Bill Gates, Charles Schwab, Warren Buffett, Steve Wozniak), yet research still suggests that most CEOs report extroversion as being the more useful of the two personality traits. The presentation will also include a discussion on servant leadership and how to capitalize on the power of introverts (and extroverts) at work. The communication differences add up to successful and diverse teams. Presented by Dr. Jaime Bochantin, Associate Professor of Communication Studies and Organizational Science.
Innovation, Strategy, & Marketing
Data Science and Business Analytics
Recent research shows that the average cost of responding to a customer’s complaint in Twitter is $1, while the average cost of interacting with a customer through a traditional call center can be close to $6. Firms that use Twitter as a social care channel are also seeing a large 19% increase in customer satisfaction. Despite these benefits, there are also challenges – many of us have heard about instances when a firm’s response to a customer’s social media query caused a major backlash.
During this talk, participants will learn how Dr. Johar and Dr. Mousavi mined data and used data science methods to come up with a recommendation for using Twitter responses in a prescriptive sense (specifically, to improve digital customer care), rather than in a predictive way (e.g., to forecast customer sentiment). Managers will benefit from this case study as it helps them devise an optimal strategy to manage customer sentiment in social media. Presented by Monica Johar, Associate Professor of Management Information Systems, and Reza Mousavi, Assistant Professor of Business Information Systems and Operations Management and Assistant Professor of Data Science and Business Analytics.
This talk provides participants with an overview of cutting edge research findings, highlighting the performance benefits of family firms (e.g., lower governance cost), as well as the potential downsides (e.g., negative forms of conflict, nepotism). Dr. Kellermanns also discusses the unique consequences of socio-emotional wealth (owner’s pride) on family firm performance and behavior. Presented by Dr. Franz Kellermanns, Reese Chair and Professor of Management, Director of the Doctor of Business Administration Program.
The Fredo-Effect is termed after the behavior of Fredo Corleone in the movie The Godfather. About a third of all family firms experience negative consequences due to the involvement of family members in the firm, and the Fredo-Effect is one of the leading causes. The Fredo-Effect stems from the special relationship between children and their parents. This talk highlights safeguards and best practices for family firms, as well as recommendations for building a productive culture. Presented by Dr. Franz Kellermanns, Reese Chair and Professor of Management, Director of the Doctor of Business Administration Program.